What is home services marketing?
Home services marketing is the work that gets a homeowner to find you, trust you and call you, instead of the next contractor on the list. For a plumber, roofer, HVAC company or any other trade, that comes down to five things: showing up on Google and Google Maps, showing up in AI assistants like ChatGPT, a website that makes calling easy, reviews that prove you're good, and answering fast.
A home services marketing agency does that work for you. The good ones only work with contractors, publish their price, and show you what they're doing.
Digital marketing for home services: the channels that matter
Digital marketing for home services has a lot of moving parts. Here's each channel, what it does for a contractor, and whether it's in your $449 plan:
| Channel | What it does | In the $449 plan? |
|---|---|---|
| Website | Turns a search into a call or quote request | Included, live in 8 days |
| SEO | Ranks you for every service and town you cover | Included, unlimited pages and keywords |
| Google Business Profile | Puts you in the map results | Included, fixed by week 2 |
| AI search | Gets you named by ChatGPT, Gemini and others | Included |
| Content | A new blog post every day answering homeowner questions | Included |
| Lead follow-up | An email reply to every form lead in seconds | Included |
| Dashboard | Shows every post, backlink and visitor | Included |
| Google Ads | Calls this week while SEO builds | Optional add-on |
| Facebook & Instagram ads | Seasonal offers and service plans | Optional add-on |
Home services digital marketing, trade by trade
Home services digital marketing isn't one-size-fits-all. A roofer lives on storm season and inspections; an HVAC company on heat waves and maintenance plans; a pressure washer on before-and-after photos. We've written a guide for each:
Roofing
Roofing marketing: SEO for roofing companies and getting leads without door knocking.
HVAC
HVAC marketing: seasonal SEO, PPC that blocks job seekers, maintenance plans.
Plumbing
Plumbing marketing: emergency calls and high-ticket jobs like water heaters.
Electrical
Electrician marketing & SEO: panel upgrades, EV chargers and generators.
Pest control
Pest control marketing: a page per pest, and selling service plans.
Pressure washing
Pressure washing marketing: before-and-afters and commercial contracts.
Landscaping
Landscaping SEO: keywords for landscapers and lawn care companies.
Restoration
Restoration marketing: water, fire and mold, and insurance work.
Solar
Solar marketing: a long buying cycle, and leads you don't share.
Garage doors
Garage door marketing: broken springs, same-day calls and installs.
Home service lead generation companies vs a marketing agency
Home service lead generation companies and marketing agencies both promise leads. How they get them, and what you keep, is very different:
Lead generation companies
- Leads can start right away
- Often shared with other contractors
- Pay per lead, win or lose
- Nothing left when you stop
Big marketing agencies
- Lots of services under one roof
- Custom quotes, often unpublished
- Often 6 to 12 month contracts
- Hard to see what they're doing
Vaultio
- Leads from your own site and profile
- $449 a month, published
- No contract
- Every post and backlink in your dashboard
Doing your homework? We've compared the big names using their own websites and terms: Angi leads, Scorpion, Hibu, RYNO, Stone Systems and 7 Figure Local.
in their words
Real clients.
Real results.
Real client testimonials. Results vary by business and market.
Home services Facebook ads: when they make sense
Home services Facebook ads work differently from Google Ads. On Google, someone is already searching for a plumber. On Facebook and Instagram, you're putting an offer in front of homeowners who weren't looking yet. That makes Facebook ads good for:
- Seasonal offers: AC tune-ups in spring, gutter cleaning in fall, holiday lighting in November
- Service plans: quarterly pest control, maintenance agreements, lawn care routes
- Visual trades: pressure washing, landscaping, remodeling, where a before-and-after stops the scroll
We run Google Ads and Facebook ads as an optional add-on to your plan. Ad spend is separate and paid straight to Google or Meta.
the plan
One plan.
$449 a month.
Your website and your SEO, handled. AI does the heavy lifting agencies bill you hours for — that's how it costs a fraction of theirs.
A high-converting website
Unlimited pages — one for every service and city you serve. Live in 8 days.
SEO & AI search
Unlimited keywords. Found on Google, Maps, ChatGPT and more.
New blog posts every day
Written and published to your site to win AI search mentions and Google rankings.
Google Business Profile
Fixed by week 2, then kept active.
Instant email lead response
Every form lead gets an email reply in seconds.
Competitor takedown
We track your competitors and outwork their strategy, every month.
Live client dashboard
See every blog, every backlink, every visitor, and where you show up in AI search.
$0 setup. No contracts. Cancel anytime.
First and last month due at signup. Save with 6 or 12 months up front.
Your domain, Google Business Profile, and reviews always stay yours.
Top 3 on Google in 3 months, or we work free until you are.Does it pay for itself?
Slide to your average job value.
Less than 1 job a month
One extra job a month covers your plan. Everything after that is extra revenue.
Simple math: $449 ÷ your average job value. Not a promise of results.
TYPICAL AGENCY
- Retainer
- $1,500–5,000+/mo
- Website build
- $3K–10K
- Contract
- 6–12 mo
- AI search
- rarely
VAULTIO
- Plan
- $449/mo
- Website
- included
- Contract
- none
- AI search
- included
Agency figures are typical ranges for local marketing retainers and vary by provider.
How to choose a home services marketing company
How to choose a home services marketing company comes down to a few questions. Ask every company you talk to:
- 1
What's the price, all in?
If it isn't published, ask for setup fees, ad management fees and minimums in writing.
- 2
How long is the contract?
And what happens if you want to leave early.
- 3
Who owns my domain, Google profile and reviews?
These should always stay yours.
- 4
How do you build backlinks?
You should be able to see every one. Google's spam policies warn against link schemes (Google).
- 5
What can I see day to day?
A monthly PDF isn't the same as a dashboard that shows the work as it happens.
- 6
Do you only work with contractors?
An agency that also sells to dentists and lawyers won't know your trade's seasons and searches.
our guarantee
Top 3 on Google in 3 months.
Or we work free until you are.
- 1
We pick your target together
On your kickoff call we choose your main service and your city, like “roofer Monterey.”
- 2
The clock starts at launch
Your 3 months start the day your new site and Google Business Profile work go live.
- 3
We check. You see the proof.
At the end of month 3 we check Google for that search from your business location and send you the report. Not in the top 3? Your $449 stops, and we keep working free until you are.
The fine print, in plain English
- One main service and one city: the city where your business is based.
- Top 3 means one of the first three businesses Google shows for that search, in the map results or the regular results.
- Your Google Business Profile is verified and stays in good standing (not suspended).
- Your plan stays active for the first 3 months.
- If anything we need from you (photos, approvals, access) is delayed, the clock moves by the same amount.
- Once you reach the top 3, your regular $449 a month picks back up.