HVAC marketing that follows the seasons
HVAC marketing that works all year plans around the weather, because that's what homeowners search around. Here's the calendar we build your content and ads on:
| Season | What homeowners search | What we push |
|---|---|---|
| Spring | ac tune up, ac maintenance, ac not cooling | Tune-up and maintenance plan pages, early-bird offers |
| Summer | ac repair near me, ac not blowing cold air, emergency ac repair | AC repair pages for every town, emergency hours front and center |
| Fall | furnace tune up, heat pump installation, furnace inspection | Heating checkups, replacement and heat pump pages |
| Winter | furnace repair near me, no heat, furnace repair cost | Furnace repair and emergency heat pages, cost guide |
Example searches come from Google's autocomplete and common HVAC queries; we check your own towns on the kickoff call.
What an HVAC digital marketing agency should do for you
An HVAC digital marketing agency should cover the full path from a hot house to a booked call. Here's what's in your $449 plan:
An HVAC website that books calls
Repair, replacement and maintenance pages for each town, financing and brands you service listed, and a quote form on every page. Live in 8 days.
Google Maps
Your Business Profile set up with the right HVAC categories, services, service area and hours by week 2.
AI search
We work to get your company recommended when someone asks ChatGPT or Gemini for an HVAC company nearby.
Every lead answered
Each form lead gets an email reply in seconds, even at 2am during a heat wave.
HVAC SEO: rank for repair, replacement and maintenance
HVAC SEO is how you get calls you don't pay for per click. It means ranking for three kinds of searches: urgent repairs ("ac repair near me"), big replacements ("new ac unit cost"), and maintenance ("ac tune up"). Each gets its own page in each town you serve, and your plan has no page or keyword limit.
Local SEO for HVAC companies
Google says local results are "mainly based on relevance, distance, and popularity" (Google). For an HVAC company that means the right primary category (HVAC contractor, air conditioning contractor or heating contractor, depending on your work), every service listed, a real service area, and a steady flow of reviews.
List the brands you service
Homeowners often search by brand: "Carrier repair", "Trane AC service", "Lennox furnace". A page or section for each brand you install and repair catches searches your competitors ignore.
in their words
Real clients.
Real results.
Real client testimonials. Results vary by business and market.
HVAC PPC: when Google Ads are worth it
HVAC PPC is worth it when demand spikes faster than SEO can move: the first heat wave, the first freeze, or a new town you want to break into. We run Google Ads and Meta Ads as an optional add-on to your plan. Ad spend is separate and paid straight to Google or Meta.
HVAC Google Ads: what to bid on and what to block
Bid on
- ac repair near me
- furnace repair near me
- emergency hvac service
- ac replacement / new furnace
- heat pump installation
Block (negative keywords)
- hvac company near me hiring
- hvac jobs, hvac technician salary
- ac repair for cars
- hvac certification, hvac school
- DIY and parts searches
Every blocked search on the right is something Google actually suggests when people type HVAC terms. Leaving them in means paying for job seekers and car owners. Google's own help page explains how negative keywords work (Google Ads).
Turn one repair into a customer for years
The most valuable HVAC customer is the one on a maintenance plan. Marketing that only chases repairs leaves that money on the table.
HVAC email marketing
HVAC email marketing is the cheapest repeat business you'll get: a spring AC tune-up reminder and a fall furnace check to everyone you've served. Your site's maintenance plan page gives those emails somewhere to send people.
HVAC social media marketing
HVAC social media marketing works best when it's local and real: a tech in a neighbor's attic, a quick filter-change tip, a photo of a clean install. It builds familiarity, so when the AC dies, your name is the one they remember.
the plan
One plan.
$449 a month.
Your website and your SEO, handled. AI does the heavy lifting agencies bill you hours for — that's how it costs a fraction of theirs.
A high-converting website
Unlimited pages — one for every service and city you serve. Live in 8 days.
SEO & AI search
Unlimited keywords. Found on Google, Maps, ChatGPT and more.
New blog posts every day
Written and published to your site to win AI search mentions and Google rankings.
Google Business Profile
Fixed by week 2, then kept active.
Instant email lead response
Every form lead gets an email reply in seconds.
Competitor takedown
We track your competitors and outwork their strategy, every month.
Live client dashboard
See every blog, every backlink, every visitor, and where you show up in AI search.
$0 setup. No contracts. Cancel anytime.
First and last month due at signup. Save with 6 or 12 months up front.
Your domain, Google Business Profile, and reviews always stay yours.
Top 3 on Google in 3 months, or we work free until you are.Does it pay for itself?
Slide to your average job value.
Less than 1 job a month
One extra job a month covers your plan. Everything after that is extra revenue.
Simple math: $449 ÷ your average job value. Not a promise of results.
TYPICAL AGENCY
- Retainer
- $1,500–5,000+/mo
- Website build
- $3K–10K
- Contract
- 6–12 mo
- AI search
- rarely
VAULTIO
- Plan
- $449/mo
- Website
- included
- Contract
- none
- AI search
- included
Agency figures are typical ranges for local marketing retainers and vary by provider.
HVAC web design that turns a hot house into a booked call
HVAC web design should make the next step obvious for someone who is sweating or freezing. Every Vaultio HVAC site includes:
- Your phone number and "book service" button at the top of every page
- Clear hours, including emergency service if you offer it
- Separate pages for repair, replacement, maintenance plans and each town
- Financing and rebate information, if you offer them
- The brands you install and service, and your license details
HVAC business growth: what to track
HVAC business growth from marketing shows up in a few numbers. These are the ones worth watching every month:
| What to track | Why it matters | Where you see it |
|---|---|---|
| Website visitors by source | Shows whether Google, Maps or AI search is bringing people in | Your Vaultio dashboard |
| Form leads and calls | The real output of your marketing | Your inbox and phone |
| New reviews per month | Feeds local rankings and trust | Your Google Business Profile |
| Rankings for your main searches | Tells you if SEO is moving | Your monthly ranking report |
| Maintenance plan signups | Turns one-off repairs into repeat revenue | Your field software |
Every blog we publish
New posts go up on your site every day. See each one.
Every backlink we build
See exactly which site every link comes from.
Every visitor, and where they came from
Google, Maps, AI search or direct. No guessing.
Where you show up in AI search
See when ChatGPT and Gemini mention your business.
our guarantee
Top 3 on Google in 3 months.
Or we work free until you are.
- 1
We pick your target together
On your kickoff call we choose your main service and your city, like “roofer Monterey.”
- 2
The clock starts at launch
Your 3 months start the day your new site and Google Business Profile work go live.
- 3
We check. You see the proof.
At the end of month 3 we check Google for that search from your business location and send you the report. Not in the top 3? Your $449 stops, and we keep working free until you are.
The fine print, in plain English
- One main service and one city: the city where your business is based.
- Top 3 means one of the first three businesses Google shows for that search, in the map results or the regular results.
- Your Google Business Profile is verified and stays in good standing (not suspended).
- Your plan stays active for the first 3 months.
- If anything we need from you (photos, approvals, access) is delayed, the clock moves by the same amount.
- Once you reach the top 3, your regular $449 a month picks back up.