Reviews / Angi Leads

Angi leads reviews for contractors: what they cost and who else gets them. And how to own your leads instead.

Damian KnightsBy Damian Knights, founder of Vaultio · Updated October 2026 · 7 min read

The short answer

  • Each Angi request can go to up to 5 pros, and you pay for the lead whether you win the job or not.
  • Angi doesn't publish lead prices. Bad-lead credits only cover set reasons, come as credits (not cash) and expire in 6 months.
  • In 2023 the FTC ordered HomeAdvisor, part of Angi, to pay up to $7.2 million over how it marketed its leads.
  • Vaultio is $449 a month for your own website, SEO, AI search and Google profile. Leads go only to you, with no per-lead fees.

If you're reading Angi leads reviews, you're probably asking one thing: is it worth what I'm paying? Maybe you've paid for leads that never picked up the phone, or found out three other contractors got the same call.

Full disclosure: I run Vaultio, which helps contractors get leads from their own website and Google profile instead. So here's what Angi's own help center, contract and annual report say, in plain English, and you can decide.

Angi leads reviews: what contractors like

Angi puts you in front of homeowners who are actively looking for help, without building anything yourself. For a brand-new business with an empty calendar, that can be useful. That's worth saying.

The catch is how the model works: you're renting attention on someone else's platform, sharing it with other pros, and paying for every lead whether it turns into a job or not.

How Angi leads work

  • A homeowner's request becomes a lead when both you and the homeowner show interest. That's when you're charged.
  • You're charged whether or not you reach the homeowner, and a lead isn't a guaranteed job (Angi help center).
  • Angi says a homeowner is matched with no more than five pros. Its contract says leads are often sent to other pros, including Angi's own service.
  • Angi's annual report says pros pay for matches whether or not they end up doing the job.

What Angi leads cost

Angi doesn't publish a price list. Its billing FAQ says lead fees vary by the type of job, the homeowner's location and demand. You can pay three ways:

  • Pay per lead: you set a monthly budget, billed weekly. Angi can go over your budget by a lead or two, and leads you accept from the Opportunities tab are billed on top.
  • Subscription: prepaid for discounted leads, on a fixed term that renews automatically. The price can rise up to 10% at renewal, an early termination fee may apply, and cancelling doesn't refund the current term.
  • Lead bundle: buy a set of leads up front.

Angi's Pro Agreement also mentions an annual membership fee "where applicable," without listing an amount.

Angi lead credits and refunds

Angi offers lead credits for some bad leads (how credits work). They're credits toward future leads, not cash, and they expire after 6 months.

When Angi may credit a lead:

  1. Invalid contact information
  2. The job is outside your ZIP codes
  3. The service doesn't match what you offer
  4. You were charged twice for the same lead within 45 days
  5. You were charged while your leads were paused

You must request it within 45 days, have tried to call within 24 hours, and have no overdue balance. Annual subscribers can report leads but can't get credits.

No credit if the homeowner doesn't respond, hires someone else, drops the project, is just collecting quotes, or you quoted and lost the job. Those are the leads most contractors complain about.

The FTC case against HomeAdvisor

HomeAdvisor is part of Angi. In 2023 the FTC finalized an order requiring HomeAdvisor to pay up to $7.2 million (FTC case page). In its announcement, the FTC said that "while HomeAdvisor has represented that service providers only will receive leads matching the types of services they provide and their preferred geographic area, many of them do not" (FTC press release).

The final order prohibits HomeAdvisor from making false or misleading claims about its leads. It was a settlement, and in November 2023 the FTC returned more than $3 million to affected businesses.

Who owns your profile and reviews?

Angi's Pro Agreement says content on Angi's platform, including your profile and the reviews customers leave there, belongs to Angi (your own logos and trademarks excepted). You can't reuse reviews that were first published on Angi. If you leave, Angi can keep showing your information unless you ask in writing for it to be removed.

Compare that to your Google Business Profile: the reviews customers leave there are on your listing, under your business name. That's what we help you grow.

Angi leads vs Vaultio: side by side

Renting leads vs owning your marketing, line by line.

How you pay
Angi LeadsPer lead, a subscription, or a lead bundle
Vaultio$449/mo flat. No per-lead fees
Price
Angi LeadsNot published. Varies by job type, location and demand
Vaultio$449/mo, published. $0 setup
Who else gets the lead
Angi LeadsUp to 5 pros per request
VaultioOnly you. Leads come from your own site and Google profile
If you don't win the job
Angi LeadsYou still pay for the lead
VaultioNo per-lead charge, ever
Bad lead credits
Angi LeadsOnly for set reasons (wrong contact info, outside your area...). Credits, not cash. Expire in 6 months
VaultioNothing to credit. No per-lead fees
Your website
Angi LeadsA profile page on Angi's sites
VaultioYour own website, unlimited pages, live in 8 days
Your reviews
Angi LeadsReviews on Angi stay on Angi's platform. You can't reuse them
VaultioWe grow your Google reviews. They're yours
Google & AI search
Angi LeadsYour Angi profile, not your business
VaultioFull SEO and AI search for your business
Subscriptions
Angi LeadsAuto-renew, price can rise up to 10%, early termination fee may apply
VaultioNo contracts
Membership fee
ExtraAngi LeadsAnnual fee "where applicable". Amount not published
VaultioNone
Seeing the work
Angi LeadsLeads in the Angi app
VaultioLive dashboard: blogs, backlinks, visitors, AI search
Speed
Angi LeadsLeads can start fast
VaultioSite live in 8 days. Rankings build over months (Top 3 guarantee in 3)

Angi facts are from Angi's help center, Pro Agreement and 10-K, checked October 2026.

Renting leads vs owning your marketing

With pay-per-lead, the leads stop the day you stop paying, and every month starts from zero. With your own website and Google profile, every page, review and ranking keeps working for you, and the calls come only to you.

To be straight: Angi can send leads this week. SEO takes time to build. That's why we give it 3 months in our guarantee: Top 3 on Google, or we work free until you are. Plenty of contractors keep Angi running while their own site ramps up.

Angi Leads

  • Price per leadnot published
  • Pros per requestup to 5
  • Lost the jobyou still pay
  • Membership feewhere applicable
  • Reviewsstay on Angi
TOTALvaries, every month

Vaultio

  • Per-lead fees$0
  • Who gets your leadsonly you
  • Your own websiteincluded
  • Google profile & reviewsyours
  • Live dashboardincluded
TOTAL$449/mo

See exactly where your leads come from

With Vaultio you log in any day and see every blog we publish, every backlink we build, every visitor and where they came from, and where you show up in AI search.

Vaultio client dashboard: every blog we publish

Every blog we publish

New posts go up on your site every day. See each one.

Vaultio client dashboard: every backlink we build

Every backlink we build

See exactly which site every link comes from.

Vaultio client dashboard: every visitor, and where they came from

Every visitor, and where they came from

Google, Maps, AI search or direct. No guessing.

Vaultio client dashboard: where you show up in ai search

Where you show up in AI search

See when ChatGPT and Gemini mention your business.

Should you keep buying Angi leads?

Angi Leads fits if

  • You need leads this week and can afford per-lead costs
  • You answer every lead within minutes
  • You're just starting and don't have a website yet

Vaultio fits if

  • You're tired of paying for leads shared with other pros
  • You want calls that come only to you
  • You want to own your website and Google presence
  • Top 3 on Google in 3 months, or we work free until you are.
stop renting. start owning.

in their words

Real clients.
Real results.

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Grant
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Hanniel
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Shamus
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Bill
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Real client testimonials. Results vary by business and market.

Angi Leads: FAQ

It depends on your margins and how fast you answer. Angi can put you in front of homeowners quickly, but you pay for every lead whether you win the job or not, and each request can go to up to five pros. Many contractors use Angi to fill gaps while they build their own Google presence, so the leads eventually come to them directly.

The bottom line
Stop renting leads. Own them.

Your own website, full SEO and AI search, daily blog posts and your Google profile, for a flat $449 a month. Every lead goes only to you. No per-lead fees. No contracts.

Top 3 on Google in 3 months, or we work free until you are.

Angi facts are from Angi's public help center, Angi Pro Agreement (v1.5) and Angi's FY2025 annual report (10-K), checked October 2026, and may change. FTC facts are from FTC.gov. Angi, Angi Leads and HomeAdvisor are trademarks of their owners. Vaultio is not affiliated with Angi.