Hibu reviews, cost & cancellation policy. What the contract says before you sign.

Hibu reviews are worth reading closely, because with Hibu the contract matters as much as the marketing. Hibu, formerly Yellowbook, is one of the biggest names in small business marketing in the US.

Full disclosure: I run Vaultio, a competitor. Everything below about Hibu comes from its own pricing page and terms, with links, so you can check it yourself.

Hibu reviews and complaints

Hibu reviews are strong on the big review sites. Trustpilot shows a 4.7 TrustScore from 1,082 reviews (Trustpilot): 82% are 5-star and 15% are 1-star. The BBB rates Hibu Inc A+, accredited since 2021, and lists 109 complaints filed in the last 3 years, 38 of them in the last 12 months (BBB profile).

For scale: Hibu says it serves over 70,000 small businesses. Most reviews are happy ones. The complaints worth reading are about what a contractor signs up for, so that's what the rest of this page covers.

Is Hibu legit?

Hibu is legit: a real, established company headquartered in Cedar Rapids, Iowa. An affiliate of private equity firm H.I.G. Capital bought Hibu's US business in 2021, and Hibu bought RevLocal in 2024.

Is there a Hibu lawsuit?

We found no FTC or state attorney general action against Hibu. Don't confuse it with the FTC's 2014 case against "Your Yellow Book Inc.", an unrelated Oklahoma company.

Hibu cost per month: what Hibu pricing looks like

Hibu's cost per month isn't published. Its pricing page says every Hibu One plan is customized to your goals, market and budget, and all three tiers say "Request custom pricing" (Hibu pricing).

What Hibu's terms do publish (hibu.com/legal):

• $299 non-refundable implementation fee for Hibu One
• $199 setup fee for standalone Search, Display or Social campaigns, waived when bought as part of a package
• Managed search budgets from $399 a month, of which Hibu keeps a portion as its management fee. The percentage isn't published

How much does a Hibu website cost?

A Hibu website's cost isn't published either. Websites come inside custom-priced plans, and Hibu's terms give Smart Sites, its website product, a 12-month minimum term.

The Hibu contract: minimum terms and auto-renewal

Hibu contract terms "typically range from 6 to 12 months", per its own pricing page. In the terms, Hibu One has a six-month minimum term. Smart Sites, Reviews, Listings Management and Local Ranking each have 12-month minimums. After the minimum term, plans automatically renew month to month.

Hibu's terms also say it may change your pricing at any time after your minimum term ends, with notice.

Hibu cancellation policy: how to cancel a Hibu contract

Hibu's cancellation policy comes down to timing. Its terms say: "If you are within your Minimum Term, you may not cancel the Services until the end of your Minimum Term."

What happens to your domain if you cancel Hibu?

Hibu's Smart Sites terms say the domain name Hibu provides for your website is registered to Hibu. You can ask Hibu to transfer it to your name, and they say they'll help. Finished videos stay owned by Hibu, and your account may be deactivated or deleted after cancellation.

One honest note on ours: a Vaultio site lives on our platform, so it goes offline if you cancel. Your domain, Google Business Profile and reviews are always yours, and there's no minimum term to wait out.

Hibu vs Vaultio: side by side

Hibu and Vaultio, line by line, in plain English, from Hibu's pricing page and terms.

Sources: hibu.com (pricing page and US terms at hibu.com/legal), the BBB and Trustpilot, checked October 2026.

What you'd sign: Hibu vs Vaultio

The Hibu dashboard vs ours

The Hibu dashboard, its Client Performance Dashboard, tracks your leads and calls and puts incoming text messages in one inbox. Ours shows you the SEO work as it happens: each day's blog post, every backlink and where it comes from, your visitors by source, and when AI search tools mention you.

Hibu competitors: is Hibu worth it for you?

Hibu competitors range from Thryv to agencies that focus on one trade. Hibu is worth it if you want one company for your website, listings, reviews, ads and texting tools, and a 6 to 12 month commitment doesn't bother you.